Last updated: May 2026

Protecting your private information is our priority. This Privacy Policy applies to RoanokeFamily.com and Zinnia Communications, LLC and governs data collection and usage. For the purposes of this policy, unless otherwise noted, all references to Zinnia Communications, LLC include RoanokeFamily.com and related RoanokeFamily content. The RoanokeFamily website is a family lifestyle and parenting resource. By using the RoanokeFamily website, you consent to the data practices described in this statement.

Information We Collect

In order to better provide you with products and services offered on our site, Zinnia Communications, LLC may collect personally identifiable information, such as your:

• First and Last Name
• E-mail Address

Zinnia Communications, LLC may also collect anonymous demographic information, which is not unique to you, such as your:

• Age
• Gender
• Household Income

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information when you elect to use certain products or services available on the site. These may include: (a) registering for an account on our site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us a message through our contact form; or (e) subscribing to our email newsletter or other communications.

Cookies and Tracking Technologies

RoanokeFamily.com uses cookies and similar tracking technologies to improve your experience on our site. A cookie is a small file placed on your device that helps us recognize return visitors, remember preferences, and understand how our site is used.

We use the following types of tracking:

Google Analytics — We use Google Analytics to collect anonymous data about how visitors use our site, including pages visited, time on site, and general geographic location. This data is aggregated and not linked to personally identifiable information. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

Meta Pixel (Facebook/Instagram) — We use the Meta Pixel to measure the effectiveness of our social media presence and to serve relevant content to users on Facebook and Instagram. To learn more about Meta's data practices, visit facebook.com/privacy.

Third-party advertising partners — Our advertising partners may also use cookies to serve ads relevant to your interests. These partners have their own privacy policies governing their use of this data.

Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies may affect the functionality of certain features on our site.

Children's Privacy (COPPA)

RoanokeFamily.com is intended for parents and adults. We do not knowingly collect personally identifiable information from children under the age of 13. Our site is directed at adults, and we do not market to or knowingly solicit information from children. If you believe a child under 13 has provided us with personal information, please contact us through our [contact form →] and we will promptly delete that information.

How We Use Your Information

Zinnia Communications, LLC collects and uses your personal information to:

• Deliver the services and content you request
• Send our email newsletter and communications you have opted in to receive
• Respond to inquiries submitted through our contact form
• Notify contest and giveaway winners
• Improve our website, content, and services
• Send promotional communications from us or selected partners, where you have opted in

We do not sell your personal information to third parties.

Email Communications

If you subscribe to our email newsletter, you will receive the communications you selected at signup. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us through our [contact form →]. We use a third-party email service provider to deliver our newsletters; that provider has access to your email address solely for delivery purposes.

Sponsored Content and Advertising Disclosure

RoanokeFamily.com publishes sponsored content, business profiles, and paid advertising from local businesses. Sponsored content is written to serve our readers while highlighting our advertising partners and is identified as such. We do not allow advertisers to dictate editorial content outside of paid placements. Our editorial recommendations are independent of advertising relationships.

Third-Party Links

Our website contains links to third-party websites. These links are provided for your convenience and do not signify endorsement of those sites. We have no responsibility for the content or privacy practices of any linked site. We encourage you to review the privacy policy of any site you visit.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including providing services, responding to inquiries, and complying with legal obligations. Email subscriber data is retained until you unsubscribe. Contact form submissions are retained for a reasonable period to address your inquiry.

Your Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, disclose, or sell
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To submit a privacy request, please use our contact form. We will respond within 45 days.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

Contact

Questions about this policy? Please reach us through our contact form.